Market Overview

You know you need market research.

Here are three criteria to use to evaluate quantitative market research suppliers:

How do they approach projects? In my experience as a market research buyer, if I get a sense that a potential supplier is flogging one single tool or solution as a solution to all problems in market research, the supplier is off my list.

Third, are they offering a black-box solution?

3 Criteria For Selecting a Quantitative Market Research Company

The grey market is broadly defined as those over the age of 50 (Although sometimes figures include those over the age of 45). Older people cover a wide spectrum of ages, and those over the age of 75 often have very different spending patterns, incomes and views of those in the early years of the grey market.

The grey market is sometimes dismissed as being of less value than younger consumer groups. Marketing professionals should dismiss such a rapidly growing market at their peril.

Older people can sometimes be stereotyped, especially by younger marketing types.

In summary, medical advances and the size of the “baby boom generation” mean that this age group will grow significantly over future years and statistics show that the grey market consumer has more disposable income, and spare time than any other age group.

The grey market are not who they were a generation ago; this generation of greys feel young at heart and spend money on enjoying life to the full.